Privacy Policy

Last Updated: [Insert Date]

At A New Day, we value your trust as much as you value effortless style. This Privacy Policy explains how we collect, use, and protect your personal information when you visit highfashionapparels.com or purchase our fashion collections. By using our services, you agree to the practices described below.

1. Information We Collect

To provide our seamless shopping experience, we collect:

• Personal Details: Name, email, shipping/billing address when you make purchases like our bestselling High Waist Ponte Leggings or 14K gold-plated jewelry
• Payment Information: Credit/debit card details (processed securely through our PCI-compliant system) or PayPal account when you checkout
• Style Preferences: Browsing behavior and purchase history to personalize recommendations for Activewear or Occasion Edit pieces
• Technical Data: IP address, device type, and browser information to optimize your shopping experience

2. How We Use Your Information

Your data helps us create the effortless experience you expect from A New Day:

• Process orders for New Shoes, New Tops, and other collections with instant confirmation
• Provide global currency support for customers from Manchester to Mumbai
• Offer personalized recommendations based on your interest in categories like Jewelry or Loungewear
• Improve our website functionality and product offerings
• Send service-related communications (order updates, security alerts)
• With consent, share style inspiration and promotions via email

3. Data Sharing & Disclosure

We treat your information with the same care we apply to selecting our Metallic Shearling Moto Jackets:

• Service Providers: Trusted partners who assist with payment processing (Visa/MasterCard/JCB), shipping, and IT security
• Legal Compliance: When required by law or to protect our rights
• Business Transfers: In connection with mergers or acquisitions

We never sell your personal data to third-party marketers.

4. Data Security & Storage

Your security matters as much as the quality of our Gold Dipped Cubic Zirconia pieces:

• 256-bit SSL encryption for all transactions
• PCI-DSS compliant payment processing
• We never store full credit card details after transaction completion
• Data is stored on secure servers with limited access

While we implement robust measures, no internet transmission is 100% secure. We encourage strong password practices for your account.

5. Your Rights & Choices

You control your information just like you curate your wardrobe:

• Access & Correction: Review and update your account information
• Data Portability: Request a copy of your personal data
• Deletion: Ask us to delete your information, subject to legal requirements
• Marketing Preferences: Opt-out of promotional emails (while still receiving order updates)
• Cookie Controls: Manage preferences through your browser settings

6. Cookies & Tracking Technologies

Like the perfect accessory completes an outfit, cookies enhance your experience:

• Essential Cookies: Enable core functions like shopping cart and secure checkout
• Performance Cookies: Help us improve site speed and navigation
• Advertising Cookies: Allow personalized recommendations for items like Ribbed Bodysuits or Mules & Clogs

You can manage cookies through browser settings, though some features may not work optimally without them.

7. International Data Transfers

As a global retailer (excluding some Asian regions), your data may be transferred internationally. We ensure all transfers comply with applicable data protection laws.

8. Children’s Privacy

Our collections are designed for adults. We do not knowingly collect information from children under 16.

9. Policy Updates

We may update this policy as our business evolves. Significant changes will be communicated through our website or email.